Privacy Policy

INTRODUCTION
Who are we?	We are Zocat Games, a company incorporated and registered in England and Wales with registered address at Rutland House, 23-25 Friar Lane, Leicester, LE1 5QQ, and registered number 12452205 (“ Zocat Games”, “we” or “us”), and we are a technology company that develops, designs and publishes mobile games.  Where we decide the means or purpose of processing your personal data, we are the “controller."
What’s this notice about?	If you are below the age of 18 years, we recommend that you refer to our Children’s Privacy Notice, which you can access here.  This notice explains how we process personal data, as a controller, relating to: Visitors (“Website Users”) to our website: Zocat.gs (“Website”) Users (“Mobile App Users”) of our mobile games (“Apps”), which are accessible via certain online stores, including:  Together the Website Users and Mobile App Users shall be the “Users” (and “you” and “your” shall refer to any User).  We update this notice from time to time, so Users should check back in on a regular basis. Please note that other websites or services mentioned on the Website or our Apps are not operated by us, and you should refer to the privacy notices on those websites to understand how they process personal data.
What are your rights?	Users have the following rights, although these rights may be limited in some circumstances: Ask us to send a copy of your personal data to you or someone else  Ask us to restrict, stop processing, or delete your personal data Object to our processing of your personal data Object to use of your personal data for direct marketing purposes  Ask us to correct inaccuracies in your personal data California Residents: In addition to the rights mentioned above, you have the right to know whether your personal information (or personal data) is sold or shared and the right to opt-out of the sale or sharing of your personal information by us for targeted advertising purposes. We do not sell your personal information; however, we permit specific third-party advertising partners to collect information about our users through our games for various purposes primarily to serve more relevant ads and to detect and report fraud. If this practice might be construed as a "sale" under the CCPA, you can submit a request to opt-out to the email address below by providing your primary residence, full name, email, device ID, valid California residence address and other details about your request or by using "do not sell my information" page. We may verify your request by asking for certain information such as your device ID and/or User ID. If we rely on consent to process personal data, or send direct marketing, you can withdraw consent by email to the email address below.
How do you contact us?	If you have any questions concerning this notice, including how you can exercise your rights, please contact us at: zocatgames@gmail.com If we can’t resolve your issue, you can also get in touch with the Information Commissioner’s Office: https://ico.org.uk/concerns (or if you live in a European country other than the UK, you can submit a complaint to the supervisory authority in your country). If you are based in the European Union, information about how to contact your local data protection authority is available here. If you are based in Switzerland, your local data protection authority is the Swiss Federal Data Protection and Information Commissioner.

YOUR PERSONAL DATA AND HOW WE USE IT

MARKETING PURPOSE: We process certain information relating to the device on which Mobile App Users are accessing our Apps to send Mobile App Users marketing notifications and serve personalised in-app advertisements. CATEGORIES OF PERSONAL DATA: Mobile App Users’ IDFA (identifier for advertisers) and/or AAID (advertising-related identifying data). HOW WE USE IT: We process some of this personal data if you have given your consent, and some of this personal data on the basis of our legitimate interests, being to: (i) promote the success of our business, our Apps and related services; and (ii) further our commercial interests. Such interests are not overridden by Mobile App Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this personal data directly from Mobile App Users. And we share this personal data with: digital marketing platforms, ad mediation and app monetisation service providers, mobile app development platforms, analytics service providers and content development platforms

ANALYTICS PURPOSE: We process certain information relating to the device on which Mobile App Users are accessing our Apps to: (i) identify Mobile App Users; (ii) improve, test and monitor the quality and delivery of our Apps; (iii) identify and correct any problems in our Apps (such as bugs or problems preventing in-Game progression); and (iv) perform essential business operations CATEGORIES OF PERSONAL DATA: Each Mobile App User’s device’s operating system, resolution settings, language settings, time zone settings and IP address; as well as the version of the App downloaded to each Mobile App User’s device.  HOW WE USE IT: We process this personal data on the basis of our legitimate interests, being to: (i) promote the success of our business, our Apps and related services; (ii) further our commercial interests; and (iii) understand how Mobile App Users use our Apps. Such interests are not overridden by Mobile App Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this data directly from Mobile App Users. And we share this personal data with: mobile app development platforms and content development platforms.

GAMEPLAY PURPOSE: We process certain information about Mobile App Users in order to: (i) allow Mobile App Users to use our Apps (including certain functionalities on our Apps); and (ii) understand how Mobile App Users use our Apps. CATEGORIES OF PERSONAL DATA: In-app purchase history, subscription data, player progress, IP-based location, Apple ID, Facebook ID and Facebook name. In certain apps, we process information relating to Mobile App Users’ gender, age range,  goal for how long they intend to use this App each day (i.e. the “daily goal”), main motivation or aim for using this App (i.e. the “primary goal”) and the area in which the Mobile App User wishes to improve on by using this App (i.e. the “improvement area”), so that we can customise Mobile App Users’ use of this App and optimize our marketing campaigns.  Also, in certain Apps, we process Mobile App Users’ usernames and player progress (i.e. the level that they have reached on the relevant App) so that we can maintain a leader-board for each App. HOW WE USE IT: We process some of this personal data if you have given your consent, and some of this personal data on the basis of our legitimate interests, being to: (i) improve the delivery of our Apps; (ii) promote the success of our business; and (iii) improve the Mobile App Users’ user experience when using this App. Such interests are not overridden by Mobile App Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this data directly from Mobile App Users. And we share this personal data with: Apple Inc., Meta Platforms (Facebook), Google LLC and content development platforms.

ENQUIRIES PURPOSE: We process certain information about Website Users in order to: (i) review and respond to their enquiries, complaints or questions about our Apps, Website or related services; (ii) provide quality customer care; and (iii) improve, test and monitor the quality and delivery of our Apps. CATEGORIES OF PERSONAL DATA: Name, contact information (such as email address or telephone number) and any other information that Mobile App Users submit as part of their enquiries, complaints or questions. HOW WE USE IT: We process this personal data on the basis of our legitimate interests, being to: (i) understand how Website Users use our Apps, Website or related services; and (ii) promote the success of our business. Such interests are not overridden by Website Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this data directly from Website Users. And we do not share this personal data with any third parties.

APP SUBMISSIONS PURPOSE: We process certain information about Website Users in order to assess the Website User’s app submission with a view to publishing it. CATEGORIES OF PERSONAL DATA: App information (including title, gameplay video link, App Store or Google Play Store link, information on what the app is made with and any additional information shared regarding the app), contact details (name, email address, location), website or portfolio link, team size and number of games published with a publisher. HOW WE USE IT: We process this personal data on the basis of our legitimate interests, being to: (i) promote the success of our business; and (ii) further our, and the Website User’s, commercial interests. Such interests are not overridden by Website Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this data directly from Website Users. And we do not share this personal data with any third parties.

JOB APPLICATIONS PURPOSE: We process certain information about Website Users in order to assess whether they are suitable for a role at Zocat Games, including to consider your skills and qualifications, when they submit a job application on our Website. We’ll also communicate with you about the role and the recruitment process and keep appropriate records of the process. CATEGORIES OF PERSONAL DATA: First name and last name, email address, phone number, resumé/CV, LinkedIn profile URL, personal website URL and your message submitted as part of your application. HOW WE USE IT: We process this personal data to pursue our legitimate interests, being to: (i) hire suitably qualified individuals; and (ii) operate our business and promote its success. Such interests are not overridden by Website Users’ interests or fundamental rights and freedoms. SOURCES AND RECIPIENTS: We collect this data directly from Website Users. And we do not share this personal data with any third parties.

STORAGE, TRANSFERS AND DISCLOSURE
Data retention	We hold personal data for as long as necessary bearing in mind the purpose for which it was collected. At the end of the retention period, we assess whether it is necessary to continue to retain personal data to achieve the purposes for which it was collected. To determine appropriate retention periods, we consider the amount, nature, and sensitivity of the data, the potential risk of unauthorised access, and legal requirements.
Storage & Transfers	We are based in the United Kingdom, regularly collaborate with an international network of partners and may from time-to-time use subcontractors based in other countries. As a result, there may be occasions where we transfer personal data to a country which does not provide an adequate level of protection. Where this is the case, we use contracts which give personal data the same protection it has in the UK. For more information, please contact us using the contact details at the start of this notice.
Disclosure	We may disclose your personal data: Where required by law, government, competent authorities or the courts or to establish, exercise or defend our legal rights, and for the purposes of preventing crime and fraud (for example, we may share personal data with our professional advisors, investigators, or credit reference agencies). With suppliers and subcontractors, as necessary for the purposes set out in this notice. With other members of our corporate group and our international network of partners. If involved in an investment, merger, acquisition, or sale of our organisation or assets, personal data we hold may be shared on the basis of the legitimate interests of us, our shareholders, customers and other parties to a transaction, unless those interests are outweighed by prejudicial impacts upon you.

COOKIES, ANALYTICS AND SIMILAR TECHNOLOGIES

Cookies, pixels and other similar technologies store and access data on your device for certain purposes. You can find out more information on such technology in our “Cookies, Pixels and Other Similar Technology” annex, which you can access below. This annex explains each technology’s purpose, how long they last and who else can access the relevant data that the technology collects. We get your consent to use them in our Apps unless they’re essential for our Apps to function.